Societies Sex Roles Essay Essay Example

Societies Sex Roles Essay Essay Example Societies Sex Roles Essay Essay Societies Sex Roles Essay Essay Societies Sex Roles Male dominance is seen all over the world. There have been no recorded cases of a society where women have found equality in their tribes and women are never found doing the most prestigious activities (24). This is especially true in hunter-gatherer societies. Men gain prestige through what they have to offer. They go out on hunts that could last days and leave their wives to take care of the children at home. This may show that the wife is the one who is in power. The idea is just the contrary. When the men arrive back to the town with their bounty, they are greeted with great happiness for what they have brought. They brought what is the key to the â€Å"healthy† society, protein. This can be very hard to acquire and that difficulty lends itself to the prestige that the men find. For the most part, the whole town gets to join in on the feast, and because of this, the person who harvested the animal gets great recognition. With all of this recognition, comes all the power. Although women may find other foods such as fruits and vegetables, these items are rarely shared outside of the family. That is a reason why women also do not gain the same respect as the men do (24). Women typically get left behind in these hunter-gatherer societies. While there are several reasons why, the most important reason is their obligation to have and take care of children. This burden interconnects with most other reasons that can be thought of as to why women stay behind. As soon as women become mature and strong enough to hunt, that means they are also mature and strong enough to have offspring. It is vital that the women take proper care of their children to ensure that the tribe will have future generations. The gathering of other edibles is mostly less intensive work. Seeing that hunting and gathering are not normally left to be taken care of on the same excursion, the men hunt on their trips, and the women stay behind with their children and harvest wild edibles. With the populations of hunter-gatherer societies normally being rather small as well, there must be women left to nurture and breast feed the young children. If women were to go on hunts, the children may not get the proper nutrition needed.

5 Marketing Techniques That Will Increase Your Traffic

5 Marketing Techniques That Will Increase Your Traffic We’re all familiar with the product upsell. You’re paying for your coffee and the clerk asks if you’d like a bagel to go with it. Or, you’re trying to check out online and the website keeps offering you new deals to consider. These are upselling and cross selling techniques. When done right, they work. When done poorly, they annoy the heck out of people who just want to give you their money so they can go on their merry way. You don’t want to annoy people who are trying to give you money. What if you applied some of these same marketing techniques to your content? Could you get more traffic, more readership, more leads? And, more importantly, could you help your readers more than you are now? 5 Offbeat Marketing Techniques That Will Increase Your Traffic The Difference Between The Two Upselling is not the same as cross selling. What is  cross  selling? Cross selling has to do with related products. It’s selling a customer something that they might be interested in based on what they’re already buying. Amazon does a great job with cross selling, letting you know what products customers typically purchase with the item you’re looking at. Getting a new external hard drive? You might be interested in this USB cord. Buying a new TV? You might be interested in a sound bar. What is upselling? Upselling is when you aren’t so much interested in selling a customer a product related to the one they intend to buy, but instead want to sell them a higher-end version of it. Purchasing Samsonite luggage? Why not consider Louis Vuitton. The motivation and method behind these sales approaches are quite different. How do you use  them? When you cross sell, you hone in on what the customer needs, and offer additional products or services because you think they could be a help. Upselling is less about what the customer needs and more about painting a rosy picture of how the more expensive item has more value for them. Cross selling is helpful. Upselling relies more on the narrative. Both meet a kind of need, the former being a real need and the latter being a felt need. Neither will work if all you do is list features during the sale. It’s additional value (cross selling) vs. higher value (upselling). It’s lateral (cross selling) vs. vertical (upselling). How To Apply Upselling And Cross Selling Techniques To Your #ContentMarketingPutting It To Work In Your Content Let’s say that your readers are your customers (because they are). Getting new customers costs much more than keeping the ones you already have, even though most of us get caught up in focusing on getting new ones. According to the book Marketing Metrics (hat tip: GrooveHQ), selling to a new customer carries a probability of 5–20%. Selling to an existing customer sits at 60–70%. Upselling and cross selling take an existing customer and extract more value from them. These techniques  also make for a happier customer, particularly if you’re really hitting their needs and providing help. 5 #MarketingTechniques make for a happier customer, especially if you are hitting their needs.#1. Be A Good Listener These two marketing techniques rely heavily on listening to your customer. You’ve heard the recommendation to pay attention to what’s being said to customer support to get ideas on content to create. You should also use what you’re learning there to spot where upselling and cross selling might work. The key here is not to listen so that you can sell, but to listen to see if you have a solution to offer. When an upsell or cross sell is done correctly, you make a profit, yes, but more importantly, you create a deeper relationship with the customer. #2. Be Specific With Your Offer A good in-post call to action (CTA) is one that makes sense and taps into the likely needs of the reader. Offering a free laundry detergent sample pack in the middle of a post about marketing makes no sense. On this blog, we like to offer related ebooks and worksheets that go along with the content for those readers who want something to print out and use offline. Upselling and cross selling must make sense for the specific customer and situation. It cannot be a blanket approach. For example, when you are buying a candy bar at a Big Box store and the clerk at the register sees a prompt on his computer and asks, in monotone, if you’d like to apply for a store credit card and save 10%. 10%. On a candy bar. Or when you are trying to check out of an online store and you have to go through page after page of â€Å"add this! do you want this?! get this!† and none of the offers have anything to do with what you want to buy. Upselling and cross selling work best on an individual level, or an audience-specific level. Unrelated and nonsensical attempts at upselling and cross selling numb your customer to ever buying. #3. Sell Benefits, Not Features People buy things to solve problems. That’s it. Granted, they might buy things that â€Å"solve† a problem in a roundabout or seemingly unrelated way (e.g. buying expensive clothes because of a self esteem issue, or shopping because of boredom), but the gist of it is that we spend money because there is a problem that needs solving. Features might solve problems, but they need to be translated into benefits in order for customers to see what problems they solve. Neil Patel uses GoDaddy as an example (and boy, does that company like to do the upsell) of mistaking features as the selling point. From the QuickSprout blog. â€Å"How To Upsell Your Customers† Patel points out that GoDaddy tends to sell based on features without really explaining why these features are a benefit. The customer isn’t clearly told why these might be useful. Take a look at your CTAs at the end of your blog posts and email. Are you selling the benefits or the features? Do you tell your readers why they should do something, or just telling them to do it? #4. Use Social Proof Social proof can be helpful for upselling and cross selling. Think of how Amazon lists what other shoppers who looked at a product also bought. Or the small â€Å"#1 Seller† flag on products that are sometimes more expensive. Knowing that other people went for the upsell and the cross sell convinces people it’s probably safe to do so, too. And nothing upsells like seeing a more expensive product getting five stars when the cheaper version you were looking at has only three. Consider testimonials and star rating systems for your content, products, and services. They do some of the upselling for you, if you simply make them visible at a crucial moment and location. #5. Create Content Bundles Apps such as Uberflip and Storify (or even our very own #CoChat summary blog posts) indicate that readers like to see content bundled into one place. That’s great news if you’re looking to upsell and cross sell. Creating a bundle of products makes the upselling and cross selling much easier, because your customer can easily see that they are getting added value. Bundles are particularly good for cross selling. Why not pull together several products that are related and show the customer that they can get the bundle for less than they’d get all three separately? Copyblogger talks about pulling together content bundles out of your digital content, suggesting several possible approaches: Find similar content product types. For example, put together a collection of your best ebooks, or your most helpful worksheets. Bundle them into one download. Find similar content topic types. Offer an ebook/webinar/download on the same topic. Make an â€Å"Everything You Need To Get Started Blogging† bundle. Connect with other content creators. Bundle your content, products, or services with someone else’s content, products, or services. It’s good buzz for both of you, and a good way to find an audience with who you choose to partner with. Add services to your bundles. Consider adding a service, such as consulting or an audit, along with your content bundle. â€Å"Get our ebook on landing page copy, and a free copy audit of one landing page.† Bundling your content is part of repurposing it. You give a second life to the individual pieces of content you already created.